Notes from the replay desk

Short essays we use in class. Steal them freely. If you want critique on your own recordings, that is what the programs are for.

12 min · method

Long dwell can mean a trapped user. Short dwell can mean a finished job. How we separate the two.

9 min · mobile

Backgrounding, deep links, and OS dialogs inflate bounce. Treat it as a hint, not a verdict.

11 min · scoring

Which events earn a place in the score, and which ones only flatter the dashboard.

10 min · Thailand

PromptPay hops and KYC retries look like abandonment until you watch the session.

8 min · sampling

Random samples flatter calm users. Bias the draw toward struggle, then cap the horror.